Green Bay vs Appleton: Cost of Living Comparison

Side-by-side cost comparison across 38 categories. Updated March 2026.

WI
Green Bay
88
Cost Index
Pop: 107KIncome: $47K
VS
2% diff
WI
Appleton
90
Cost Index
Pop: 76KIncome: $56K
More Affordable
Green Bay
Green Bay Wins
21/38
Appleton Wins
17/38
Net Advantage
Green Bay saves ~$134/mo

Choosing between Green Bay and Appleton? You're not alone — it's one of the most common relocation comparisons in the US. The numbers tell a clear story: Green Bay comes in 2% more affordable overall, with a cost index of 88 compared to Appleton's 90. But raw numbers only tell part of the story. This comparison breaks down exactly where each city saves you money — and where it costs more.

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Overall Cost of Living Comparison

CategoryGreen BayAppletonDifference
OverallAB+Tie
HousingAATie
FoodB+B+Tie
HealthcareAB+Tie
TransportationB+B+Tie
UtilitiesABTie

Rent, Food, and Utility Differences

🏠

Housing

90
Green Bay
Appleton saves 9%
82
Appleton

Housing costs are primarily driven by local real estate markets and land values.

🛒

Food & Groceries

93
Green Bay
Even
93
Appleton

Food & Groceries costs are primarily driven by local supply chains and regional agriculture.

🏥

Healthcare

88
Green Bay
Green Bay saves 9%
96
Appleton

Healthcare costs are primarily driven by local provider networks and state regulations.

🚗

Transportation

87
Green Bay
Green Bay saves 9%
95
Appleton

Transportation costs are primarily driven by local public transit availability and fuel costs.

💡

Utilities

84
Green Bay
Green Bay saves 20%
101
Appleton

Utilities costs are primarily driven by local energy sources and climate demands.

🔧

Services

79
Green Bay
Green Bay saves 23%
97
Appleton

Services costs are primarily driven by local labor markets and demand density.

Key Cost Comparisons

Roof ReplacementGreen Bay saves $1,755
Green Bay
$6,129
Appleton
$7,884
Start a RestaurantGreen Bay saves $84,060
Green Bay
$342,944
Appleton
$427,004
Cost of LivingGreen Bay saves $848
Green Bay
$3,597
Appleton
$4,445
Rent PricesAppleton saves $297
Green Bay
$1,596
Appleton
$1,299
Car InsuranceAppleton saves $280
Green Bay
$2,130
Appleton
$1,850
Software Developer Salary (higher = better)Appleton pays $60 more
Green Bay
$96,630
Appleton
$96,690

Cost of Living

Green Bay: 2Appleton: 3
CategoryGreen BayAppletonDiffWinner
Cost of Living$3,597$4,44519%Green Bay (lower cost)
Rent Prices$1,596$1,29919%Appleton (lower cost)
Grocery Costs$386$48621%Green Bay (lower cost)
Utility Costs$285$19532%Appleton (lower cost)
Transportation Costs$304$2885%Appleton (lower cost)

Home Services

Green Bay: 6Appleton: 4
CategoryGreen BayAppletonDiffWinner
Roof Replacement$6,129$7,88422%Green Bay (lower cost)
HVAC Installation$5,143$6,51621%Green Bay (lower cost)
Plumbing Services$197$2179%Green Bay (lower cost)
Electrical Work$351$27821%Appleton (lower cost)
Kitchen Remodel$21,485$29,22026%Green Bay (lower cost)
Bathroom Remodel$8,251$12,46034%Green Bay (lower cost)
House Painting$4,669$3,73820%Appleton (lower cost)
Flooring Installation$2,815$2,01129%Appleton (lower cost)
Landscaping$2,965$2,7148%Appleton (lower cost)
Fence Installation$2,596$2,91011%Green Bay (lower cost)

Business Startup Costs

Green Bay: 7Appleton: 3
CategoryGreen BayAppletonDiffWinner
Start a Restaurant$342,944$427,00420%Green Bay (lower cost)
Start a Coffee Shop$132,183$151,38313%Green Bay (lower cost)
Start a Food Truck$94,332$131,25028%Green Bay (lower cost)
Start a Gym$211,558$197,9326%Appleton (lower cost)
Start a Daycare$44,143$54,62919%Green Bay (lower cost)
Start a Hair Salon$236,153$283,17817%Green Bay (lower cost)
Start a Laundromat$268,275$253,1386%Appleton (lower cost)
Start a Bakery$62,439$106,52341%Green Bay (lower cost)
Start a Bar$283,968$419,16132%Green Bay (lower cost)
Start a Cleaning Business$16,848$13,36021%Appleton (lower cost)

Insurance

Green Bay: 2Appleton: 2
CategoryGreen BayAppletonDiffWinner
Car Insurance$2,130$1,85013%Appleton (lower cost)
Home Insurance$1,461$1,91924%Green Bay (lower cost)
Health Insurance$384$51525%Green Bay (lower cost)
Business Insurance$1,901$1,47023%Appleton (lower cost)

Salaries & Jobs

Green Bay: 2Appleton: 3
CategoryGreen BayAppletonDiffWinner
Software Developer Salary$96,630/yr$96,690/yr0%Appleton (higher pay)
Registered Nurse Salary$60,720/yr$51,581/yr15%Green Bay (higher pay)
Teacher Salary$49,256/yr$51,233/yr4%Appleton (higher pay)
Electrician Salary$47,575/yr$70,016/yr32%Appleton (higher pay)
Plumber Salary$63,882/yr$53,356/yr16%Green Bay (higher pay)

Which City Gives You More Buying Power?

The "better" city depends on your situation. Here's how different profiles stack up:

💻

Remote Worker

Green Bay

If your salary doesn't depend on location, Green Bay's 2% lower costs translate directly into more savings or disposable income. Your paycheck goes further without a pay cut.

🚀

Young Professional

Green Bay

Both cities are moderately priced, but Green Bay's lower costs help you build savings earlier in your career when compound growth matters most.

👨‍👩‍👧‍👦

Family with Kids

Green Bay

Families face multiplied costs — housing, groceries, healthcare, and transportation all scale with household size. Green Bay's 2% advantage compounds across every budget category.

🏪

Small Business Owner

Green Bay

Lower operating costs in Green Bay mean lower break-even points. Rent, utilities, insurance, and labor all come in cheaper, giving new businesses more runway to reach profitability.

🏖️

Retiree

Green Bay

On a fixed income, every percentage point matters. Green Bay's lower healthcare, housing, and everyday costs help retirement savings last longer.

Salary Equivalent Between Cities

Green Bay is 2% more affordable overall

Green Bay wins 21 out of 38 cost categories.Appleton has higher costs but wins 17 categories.

Green Bay
88
Appleton
90

Explore Each City

Green Bay, WI
Pop: 107K | Index: 88
View all costs →
Appleton, WI
Pop: 76K | Index: 90
View all costs →

Explore Specific Costs

Dive deeper into specific cost topics for each city:

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Frequently Asked Questions

Which city has better job opportunities?

Job market strength depends on your industry. Both cities have similar cost profiles, suggesting comparable job markets. Compare specific salary categories above for your field. Median incomes are $47K (Green Bay) vs $56K (Appleton).

Is Green Bay or Appleton more affordable in 2026?

Green Bay is 2% more affordable than Appleton overall. Green Bay wins 21 out of 38 cost categories. However, Appleton may offer higher salaries in certain industries that can offset higher living costs.

Should I move from Appleton to Green Bay?

If your income stays the same or comparable, moving from Appleton to Green Bay gives you 2% more purchasing power. That said, the decision depends on career opportunities, family ties, lifestyle preferences, and which specific costs matter most to your household. Review the category breakdown above to see which line items shift the most.

How do housing costs compare between Green Bay and Appleton?

Housing is typically the biggest cost difference between these cities. Green Bay (index: 88) and Appleton (index: 90) differ by 2% overall, with housing costs often diverging even more than the average. Check the Cost of Living section above for specific figures.

About This Comparison

Data SourcesBLS Consumer Expenditure Survey, Census Bureau ACS, HUD Fair Market Rent data, BLS OEWS (salary data), and regional industry surveys.
MethodologyEach city's costs are derived from national averages adjusted by city-specific cost-of-living indices. Category-specific sensitivity factors account for varying price elasticity across topic areas.
ConfidenceMEDIUMModel-derived estimates, not direct price surveys

Limitations: This comparison uses modeled data based on cost-of-living indices. Actual costs may vary based on neighborhood, timing, provider, and individual circumstances. Salary data reflects median full-time employment; contract and freelance rates differ. Last updated: March 2026.

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